Recently I got a call from a gal I’d worked with on One Book, One Denver. “I’m getting married, relocating, and I need to sell my condo. Can you come meet me?” Of course. We met for a post-work beverage and talked about her marriage plans, the condo and then she popped the question, “Can you sell it for me?” Well, don’t you know how much I love to hear that question? Two days later I met Gina at her Mayfair townhome, a beautifully remodeled, two-bedroom, single story corner unit. We talked about timing her sale with the wedding and the move to Atlanta. All I could focus on is the fact that with so much big life stuff going on, I wanted to make sure the sale would go off without a hitch. Not always easy but always the goal, real estate transactions are an intense mix of business and personal and I consider it my duty to make sure your stress level is as low as possible.
Next we discussed price (usually where sellers feel a bit of an upsurge in their blood pressure) and settled on an opening list price smack in the middle of the competition with the agreement that we’d revisit the subject after a week on the market.
Now, it already looked like a shiny penny, “Pottery Barn Perfect” in Realtor parlance, but being a smart cookie she asked what needed to be done before we put it on the market. And then she did an amazing thing; she took notes and had all the polishing done within a week! I scheduled the photos for the virtual tour, put my marketing strategy in place and blasted it out to the market. After Sunday’s open house, I called Gina to tell her that I wasn’t excited about the showing activity in the first week and we decided to make a slight price adjustment. Monday we had three showings and an offer, lower than what we wanted but certainly high enough to open the conversation. Gina had shared with me the dollar amount she wanted for her home, which was reasonable, so it was very clear going into the negotiations what I was after. And they took it! Ten days, desired price, 30 days to a successful close.
Market data consistently shows that well-priced homes sell faster and for more money than homes which start high and chip away at the list price, especially true in this market. When a seller goes into the relationship with high motivation, reasonable expectations and trusts the advice of their Realtor®, things have a good chance of going smoothly. So what do I consider reasonable? As a seller, you have to be able to wrap your head around a few things.
• Your house is a commodity, not a product. A commodity is worth what the buyer is willing to pay for it. A product, like a hamburger, can be sold with the right marketing, like photos with enough glycerin on the patty to make it look really juicy. No matter how pretty your pictures are, your home is an emotional commodity.
• Just because you added the deck five years ago doesn’t mean you get to add that on to the price. Home improvement is tricky when it comes to selling your home. If you’re fixing it up to sell it, you’re putting that money in to make sure you get the highest amount of its fair market value. If your improvements have happened over time, they have most likely increased the value of your property, and you’ve had the pleasure of living with them. There is no guarantee that the $20k you shelled out for that sparkly new kitchen will result in a $20k return on your investment. I always tell my clients to make the changes they’d enjoy living with and deal with the rest when you want to sell it.
• Expect to pay for some pre-market repairs. You’ve been looking at that paint chip on the threshold, or the gold fixtures in the bathroom for so long you don’t even see it anymore. Buy your buyer will. And the little things mean a lot; new paint, bath fixtures, maybe some lighting and a professional cleaning will do wonders for your home’s appeal. You’re up against a lot of sellers who are doing their best so you gotta bring you’re A game!
• Buyers buy either from emotion, practicality, or a mix of both. If your goal is to sell your home for the most money in the least amount of time, make sure you keep this point in mind. You want them to fall in love with the home and you want them to write an offer. I can look at the MLS and tell you which homes in your neighborhood are going to be the next to go under contract. They’re the ones who hit either or both points. Make your house shine and price it well!
• Choose a good Realtor® and then listen to her. If you’ve chosen wisely, you’ve got an expert in your local market working as your advocate. Market conditions are what they are and they’re changing on a daily basis. You may have bought or sold a few homes over the years but there’s a good chance your agent has closed a few last month. That’s what we do and we don’t want to fire sale your house, quite the opposite. Happy clients refer business.

Hey, it worked for Gina!