Tracy Shaffer
, , , , , , , , , ,

WHY I SUPPORT THE OCCUPY MOVEMENT


It is not because I was raised in California in the 60s, vote Democratic, eat granola or need a job. (I don’t. I have two, thank you) It’s not because I’ve made or lost a fortune in the stock market, am I anti-American, anti-corporation or want to bring capitalism to its bloody knees. I do not want to share my personal story of loss, health insurance, rate-jacking on credit card rates or banking fees here, I take responsibility for the decisions I’ve made and their consequences. And I’ll leave the commentary on the inner-machinations of who/how/why we got here to the pundits and those far more adept at these things than I.
Most of my professional life has been spent working in television and as theater artist; actor, director & playwright, and I’ve made a living doing what I love. I am at home with the dramatic expression of ideas, comfortable with change and used to the variables of a 1099 income. Suffice it to say Occupy Wall Street is not my first drum circle jam. But that’s not why I’m speaking out. Six years ago, when the prospect of single-motherhood was looming, I got my real estate license, worked my ass off in a difficult market and for the most part it has been good to me (I’m used to the variable income, remember?). I’ve worked the luxury market, helped buyers find their first homes, move up to larger spaces, and have numerous investors who’ve increased their cash flow with rental and fix & flip properties. I find it very gratifying and I’m good at it.
I support Occupy Wall Street because as a Realtor©, I have worked to save clients from foreclosure, spent hours negotiating with banks over short sales, sat around kitchen tables listening to frustrations with loan modifications, and spent as much on tissue as I have on champagne. (Okay, I exaggerate, but you get the idea.) I have seen this at all income levels and from clients who did not take out loans they could not afford, use their homes as ATMs or over-purchase. When they bought the future was bright and the payments were manageable. When the bubble burst and a few of life’s bumps hit (illness, divorce, job loss or downsizing) they tried valiantly to keep their obligations and pay the mortgage…until the day they couldn’t and their homes were worth less than they owed.
We may not all share an aching drive to be rich, but I’d bet that most of us want to work hard, prosper and live comfortably enough to invest in our futures, save for our children’s college and be prepared for retirement. We’d even like a vacation or two. For years we’ve trod along hoping things would get better and worked hard to make that a reality, even if the price of our hope was the depletion of our savings. At last we are exhausted. Too many Silverado, WorldCom and Goldman Sachs sagas played out on the nightly news, followed by stories of bailouts and bonuses for those who’ve shamelessly played fast and loose with our lives.
The tide has turned in America and around the world. The tsunami is hurling us forward faster than we’ve ever collectively moved before and there is no turning back. The social/political, dare I say… evolution is upon us, the old ways are outmoded and there’s no point in retreating to their ice age. It is time to start the conversation. We’ll figure out what the next best step is, but for now… shut up and listen.

/by
Tracy Shaffer
, , , , , , ,

Do You See Yourself as Others See You?

If you could see yourself as others see you, would you be surprised? I’d venture a guess that it would be quite different than you see yourself in a number of ways. There are adjectives we’ve heard all our lives from parents friends and lovers, some of them flattering and some we’ve carted around clumsily, like overstuffed luggage with a broken wheel. Why do we deny ownership of the positive qualities bestowed, and draw the fear feeding ones like picnic ants to the watermelon of our souls? And does it ever seem to you that other people don’t do that or is it just me?
Recently I did an interview with Nancy Koontz for the Blacktie Colorado site. The series, called “Have You Met?”, profiles members of Denver’s art, cultural and philanthropic communities, allowing us to get to know one another deeper than the cocktail party or social event allows. Usually I’m the interviewer so this turnabout gave me an opportunity to sit on the other side of the table. I’d been sent a list of questions prior to our ‘sit down’ so I had some time to contemplate my answers and made it a point to dig a little deeper, but what surprised me was my reaction to reading the final post. It was Nancy’s preamble that got me. Reading on the New York subway, I laughed out loud in a relapse of middle-school self-consciousness. “That’s total bullshit” was my first thought, my second… why would I think that?
Is it in our Judeo-Christian culture that ingrains a deep sense of unworthiness within us? Though I was raised without religious ideology, I’ve been on the planet long enough to know that praise is generally bestowed upon good dogs and the Lord. Refusing to allow another’s opinion of or feeling for you into your heart diminishes both giver and receiver.
As the world has become a public shout out we carefully craft and cultivate our online reputation with the real-time self-promotional ticker of social media. Opinions swarm like killer bees, bringing vitriol and condemnation into our daily experience with the blogs, news coverage and unwanted emails flooding our collective inbox. It is no wonder we feel downhearted, for what gets put out into the world the world becomes. So how ’bout a little balance? I’m not talking about posting positive quotes to balance the snark, but taking the time to engage in and embrace the good, starting with self. The introspective tend to take criticism, mull it over in search of its validity and the possibility of self-improvement. How lovely to do the same with praise. So, I have a question for you. How would your life be different if you took all of the good people see in you and reflect about you and accepted it as true?

/by
Tracy Shaffer
, , , , , , , , , , , , ,

You Can’t Make Me!

You can’t make anybody do anything they don’t want to do. If you’ve ever had a toddler or a teen, a sibling, a parent or friend, if you’ve been married or had the crazy ex crashing ‘temporarily’ in the basement you know this is true. Some things you just have to want to do, like diet… or… go out with this guy.

Even when what you want to do is what you’d like to do, what you should do, nobody can make you do it. Knowing that smoking is bad and vegetables are good has little bearing on our choice to do one and avoid the other. Doing the good thing actually doubles its positive effect as it tends to steer us away from the bad thing, though I do know some smokers who eat their broccoli. When it comes to other people, nothing is accomplished by force, even if it’s “well-meaning”.
I see this daily as a Realtor. Even though eating broccoli and buying a house are both good ideas to insure a healthy future, no matter how marketing I do on a listing or how market data I present to a buyer, I cannot make someone purchase a home. The Denver market is stable; prices have been slashed from their 2006 highs, leveled out and are slightly up for the first half of the year. More of cool neighborhoods, the ones you were priced out of in the bubble? Well, they’ve become affordable. In short, EVERYTHING IS ON SALE! Including the money.
So why aren’t buyers jumping? Because no one can make you do anything. If you are worried about your job, you may be afraid of transferring your low-interest savings account or CD into a down payment on a home, I get that. Cash on hand is a good thing, in fact I recommend it, but what is your return over the next ten years? Spending money every month on rent and passing an opportunity to invest in yourself makes as much sense as smoking broccoli. Smart buyers are building wealth by paying themselves first and getting more house for their money. Buy and hold and fix ‘n flip investment strategies are helping clients create cash flow.
Even as Irene raged to ravish the East Coast, many chose to stay put and ride it out. Is that the right strategy for you in today’s economy? How will you feel in five or ten years knowing you missed best real estate market for home buyers in your lifetime?

/by
Tracy Shaffer
, , , ,

Real Estate Porn:

How can this swanky 70’s bachelor pad be a real “conversation” starter when you’re forced to sit on concrete? Perhaps it gets you to the round bed sooner. In 2011, we’d have some great new ways to pimp out the property (besides adding cushions) For example: “Warm woods and cool concrete create a modern twist on the round table discussion.” Or, “Property values sinking? Turn your neighborhood into Atlantis as you stare at your friends through your fish eye window.” Throw me your best lines to sell this space-age space!

/by
Tracy Shaffer
, , , , , , , , ,

Are You Busy? Or Productive?

I have my sons fifty weeks a year, so the time without the demands of motherhood is always at a premium. I set out to use it wisely, make a to-do list and then return from the airport run to crawl under the covers for a quick nap. The week progresses, the list morphs, and I home in on how to use my precious time. Sometimes going dancing makes the cut, sometimes it’s filing, but it is specific. When the week flew by, I scanned to see what I had accomplished in my solitude and what I learned.
The difference between busy and productive will determine your level of success and they can work together if you know how to work ‘em. As a Realtor, writer and single mother, time management skills are critical to the balance of my business and my soul (not to mention keeping the kids alive and on time). Though I still don’t quite believe that time can be “managed”, my days are now color coded and time blocked according to priority, with a bit of flexibility dashed in like salt. I learned to do this during a productivity program created by Darice Johnson called Efficiency by Design . Though I fought it at first, I found that when I imposed structure I discovered enough “type A” in my artistic personality to produce results within multiple income streams. Let’s take a look into our elegant mono-tasker, the honey bee.

1. Busy is busy but counter productive. Unless you’re a bee. Think about the last time you spoke to a friend who answered the question, “How are you?” with “Oh god, I’m so busy”, only to regale you with tales of the cat and the vet, enrolling the kids in school and quarterly taxes. Now each of these tasks will keep you busy and they must be done but the results they produce have their benefits: avoiding jail time, dead cats and smarter children, but they fall under the category of life maintenance.
2. Productivity produces. Especially If you’re a bee. If the aim of business is to make money, all related tasks must lead directly to direct deposit. It’s easy to lose sight of this in all of the busyness, especially if you work from home. As I watch the laundry pile up, I must remind myself that “I launder, therefore I am” ain’t gonna buy new socks when they disappear.
3. Busy lies like a mirror. You think because you haven’t stopped moving, you’ve actually accomplished something but when you take that hard look at the list (or the mirror), you find it doesn’t quite look like you imagined.
4. Busy and productive can co-exist. If you are clear in your definitions, aware of your actions, and a bee. The key here is to focus on the flower. When the honey bee flits from flower to flower she has one intent, one overall purpose; gather pollen, feed the larvae. There is no extraneous action here, no gabbing on the phone about the cat. Even the drone has one purpose, to mate with the queen, though I must remind you that because their sole purpose is to screw around they’re the first to go when the colony’s low on food. Your average female honey bee is highly social and communicative, relaying direction and distance to pollen sources (obviously this is why they don’t bother much with the drones), and in a prime example of mutualism, spreads the wealth and the pollen of creativity to the rest of the world as she stays focused on her goal.
5. Bee intentional. Nature provides seasonal deadlines for the Apidae family, I must create them for my own. Since I began time blocking my productivity has increased, while my busyness (and stress level) has been cut in half. As a Realtor, my productive time (lead generation and conversion) leads to the busy time (contract to closing) and they must constantly be kept in balance. As a playwright, I depend on deadlines to insure that time is scheduled into my week and there’s nothing like a public reading or pending production to keep my ass in gear. So how do I do it? When I’m in the time allotted for a task, it is all I do. Period. No email, no phone call (except from the school) interrupts which makes it easy to relax into production mode because I know that the next thing belongs to the next time slot. It is the next flower.
So take a tip from those who make life much sweeter, take flight and Do-Be-Do-Be-Do my friends!

/by
Tracy Shaffer
, , , , , , , , , , , , , ,

5 Tips for the Motivated Seller

Recently I got a call from a gal I’d worked with on One Book, One Denver. “I’m getting married, relocating, and I need to sell my condo. Can you come meet me?” Of course. We met for a post-work beverage and talked about her marriage plans, the condo and then she popped the question, “Can you sell it for me?” Well, don’t you know how much I love to hear that question? Two days later I met Gina at her Mayfair townhome, a beautifully remodeled, two-bedroom, single story corner unit. We talked about timing her sale with the wedding and the move to Atlanta. All I could focus on is the fact that with so much big life stuff going on, I wanted to make sure the sale would go off without a hitch. Not always easy but always the goal, real estate transactions are an intense mix of business and personal and I consider it my duty to make sure your stress level is as low as possible.
Next we discussed price (usually where sellers feel a bit of an upsurge in their blood pressure) and settled on an opening list price smack in the middle of the competition with the agreement that we’d revisit the subject after a week on the market.
Now, it already looked like a shiny penny, “Pottery Barn Perfect” in Realtor parlance, but being a smart cookie she asked what needed to be done before we put it on the market. And then she did an amazing thing; she took notes and had all the polishing done within a week! I scheduled the photos for the virtual tour, put my marketing strategy in place and blasted it out to the market. After Sunday’s open house, I called Gina to tell her that I wasn’t excited about the showing activity in the first week and we decided to make a slight price adjustment. Monday we had three showings and an offer, lower than what we wanted but certainly high enough to open the conversation. Gina had shared with me the dollar amount she wanted for her home, which was reasonable, so it was very clear going into the negotiations what I was after. And they took it! Ten days, desired price, 30 days to a successful close.
Market data consistently shows that well-priced homes sell faster and for more money than homes which start high and chip away at the list price, especially true in this market. When a seller goes into the relationship with high motivation, reasonable expectations and trusts the advice of their Realtor®, things have a good chance of going smoothly. So what do I consider reasonable? As a seller, you have to be able to wrap your head around a few things.
• Your house is a commodity, not a product. A commodity is worth what the buyer is willing to pay for it. A product, like a hamburger, can be sold with the right marketing, like photos with enough glycerin on the patty to make it look really juicy. No matter how pretty your pictures are, your home is an emotional commodity.
• Just because you added the deck five years ago doesn’t mean you get to add that on to the price. Home improvement is tricky when it comes to selling your home. If you’re fixing it up to sell it, you’re putting that money in to make sure you get the highest amount of its fair market value. If your improvements have happened over time, they have most likely increased the value of your property, and you’ve had the pleasure of living with them. There is no guarantee that the $20k you shelled out for that sparkly new kitchen will result in a $20k return on your investment. I always tell my clients to make the changes they’d enjoy living with and deal with the rest when you want to sell it.
• Expect to pay for some pre-market repairs. You’ve been looking at that paint chip on the threshold, or the gold fixtures in the bathroom for so long you don’t even see it anymore. Buy your buyer will. And the little things mean a lot; new paint, bath fixtures, maybe some lighting and a professional cleaning will do wonders for your home’s appeal. You’re up against a lot of sellers who are doing their best so you gotta bring you’re A game!
• Buyers buy either from emotion, practicality, or a mix of both. If your goal is to sell your home for the most money in the least amount of time, make sure you keep this point in mind. You want them to fall in love with the home and you want them to write an offer. I can look at the MLS and tell you which homes in your neighborhood are going to be the next to go under contract. They’re the ones who hit either or both points. Make your house shine and price it well!
• Choose a good Realtor® and then listen to her. If you’ve chosen wisely, you’ve got an expert in your local market working as your advocate. Market conditions are what they are and they’re changing on a daily basis. You may have bought or sold a few homes over the years but there’s a good chance your agent has closed a few last month. That’s what we do and we don’t want to fire sale your house, quite the opposite. Happy clients refer business.

Hey, it worked for Gina!

/by
Tracy Shaffer
, , , , , , , , , , , , , , , , , , , , , ,

Your Creativity is Your Greatest Asset

Creativity is the strongest force on earth; artists, visionaries and innovators lead us into the future. We’ve got some mad skills that actualize potential where others may only see what is possible.  Be sure to click on the Thriving Artist Alliance page above and I’ve created a lovely video to inspire you. CLICK HERE TO WATCH

/by
Tracy Shaffer
, , , , , , , , , , , ,

So Why Don’t You Write About Real Estate?

Because it’s boring. Because any schmo can do that. Because if I want to be generic, I might as well mail Bronco’s schedules to a neighborhood of strangers. Throwing a bunch of stats and market predictions up on the Internet works for some agents, I’m sure. It just doesn’t work for me. Every transaction is a human transaction as well as a business transaction, every purchase or sale is personal. Real estate is first and foremost about my community and the people in it. I write about the things they love to do, and the things they do that I love: art, music, theatre, social and philanthropic events, neighborhoods, gatherings. These are the things that interest me because they are the stories of people’s lives.
In the six years I’ve been in the real estate business I’ve found a few things to be true. No matter what the market data says on any given day, most people buy and sell homes because there lives are in transition. They are either creating change in their lives or their lives are changing them. A new job, job loss, new partner, a marriage, a baby, a second child, more space, less space, taking on a new adventure, making the decision to own vs rent, downsizing, downsized, death, divorce, illness, relocation; these are the reasons people buy and sell homes. I’ve only had one client who bought a home because they wanted more closet space…for their new baby.
Market conditions factor in to these changes, inform decisions and how they may play out, but I am in the people business not in sales… at least that’s what I tell myself.
Your home a lot more to you than a financial investment, it is an emotional one as well. This is where you laugh, you cry, plant seeds and break bread, so whether you are looking to buy or looking to sell, I get that. No matter what is happening in the “market”, houses hold our stories, neighborhoods ground us in community and when there are children and schools to be considered, it is critical to find the right fit. When my son entered school and joined the local soccer team, I remember sitting on the congress Park practice field one autumn afternoon chatting with the other moms and thinking…I’m going to spend the next twelve years with these women, we will share our lives. And we have.
So… you will get stories of the things I love about living and sharing our lives together in Denver. You will hear about what’s going on in your neighborhood, learn about what I like about neighborhoods around town, and find out about some cool things to do on a Sunday afternoon. And yes, you will also get market data in the mix or served up solo. I’ll curate, aggregate and create information I think you will find useful, helpful, and occasionally humorous. We’ll share stories, okay?

/by
Tracy Shaffer
, , , , , , ,

Rent or Own? What’s your opinion?

This summer the real estate market feels like it’s at a stand-still. Stifled by negotiations over the debt ceiling, worries about the economy, unemployment, and all the pre-election spin, the market ain’t so hot this July. And yet, I have clients who are making the market work for them. As sellers move from the hopes of spring to the mid-summer “I thought it would have sold by now” pit in their stomach, buyers have ample opportunity to make a move. With mortgage rates low, lots of discounted inventory out there and sellers willing to negotiate, I wonder why so many buyers are still on the fence. I came across some stats from Inman last week that show the desire to own a home is still strong.

Renters: Owning a Home Still a Priority
Most Americans still believe that owning a home is a solid financial decision, and a majority of renters aspire to home ownership as a long-term goal. According to the 2011 National Housing Pulse Survey released recently by the National Association of Realtors®, 72 percent of renters surveyed said owning a home is a top priority for their future, up from 63 percent in 2010.

The survey also shows that we still believe in home ownership as a way to build financial security. With the stock market high and the interest paid on your savings account low, what better time to invest in yourself than when you can purchase a home ‘on sale’ rather than ‘for sale’?

Seven in 10 Americans also agreed that buying a home is a good financial decision while almost two-thirds said now is a good time to purchase a home. The annual survey, which measures how affordable housing issues affect consumers, also found that more than three quarters of renters (77 percent) said they would be less likely to buy a home if they were required to put down a 20 percent down payment on the home, and a strong majority (71 percent) believe a 20 percent down payment requirement could have a negative impact on the housing market.

The way I see it, two things stand in the way of qualified buyers taking the leap:
1. People don’t believe mortgage rates will go up.
2. Fear that the market will fall further.
There has been talk of rising rates for years, and yet they have remained low. Today they are still under 5%, but they will rise eventually and nobody can tell you when. As for market decline, Denver indicators continue to show we have more than likely reached the bottom. At this point we are flat, some fluctuation but nothing too dramatic. Even if home prices were to fall a bit further, as long as you intend to stay in your home for five or more years, the odds of your making money are in your favor.
If I could show you how to get into a home you can afford, with a solid loan product at a good interest rate, would you still be putting money in your landlord’s pocket? Rent or own…what’s your opinion?

/by