The SOL of the Matter

Let’s face it, no matter how much Oprah says it, shopping for the right bra is enough to send a girl scrambling to refill her Prozac. Unless you’ve got SOL… […]

August 31, 2012 // Tracy Shaffer // No Comments //

Let’s face it, no matter how much Oprah says it, shopping for the right bra is enough to send a girl scrambling to refill her Prozac. Unless you’ve got SOL…
Blow a kiss goodbye to standing half naked in a cold dressing while a salesgirl, cheerfully ignorant of the effects of gravity, sweeps in with a tape measure, an attitude and an armload of magic-memory-foam-underwire-gel-ultra-turbo-maxi-uplift contraptions designed for her sorority sisters. It’s all good when you’ve got youth or silicone on your side, but what looks great on an “Angel” looks like hell on a grown-ass woman.
Escape from the mall and wander over to Cherry Creek North to SOL…store of lingerie. It’s a little slice of heaven where a woman can hold her head and her bust line high. Rather than padding your ego, SOL sisters Cindy Johnson and Jeanie Peterson with their expertise and superb service, have grown their boutique into one of the country’s leading specialty lingerie stores and before you hit the dressing room you’ll know why. I took the girls in for a peek and found my new addiction.
The shop is simple and elegant, a beautiful frame for the exquisite designs. Part art, part architecture, the European intimate apparel carried by SOL goes way beyond what you’ll find at the mall. As we strolled the display boards chatting about style– body, bra and life— co-owner/psychic/bra-fitter extraordinaire, Cindy led me to a private room, asked me what shapes I liked, concerns I had and left me with “I have a few things you’ll like”. No measuring tape, no calculation of rib-to-nipple ratios, no humiliation… just a simple ‘be right back’. Her re-entry with a hand-picked array of lovelies and her adept handling of the proper fit, had me feeling like everything was in place and all was right with the world.
“How do you choose the lines you carry?” I asked, as I tried on one titillating bra after another. “Well, we used to go to the fashion shows and make lots of appointments with the designers, looking for, let’s say, that perfect red bra. It was crazy. Eventually we learned which lines were consistent with the quality, style and structure that fit our vision, then narrowed it down to those who were also able to deliver on time, as ordered. We’ve taken years to cultivate relationships with the lingerie design houses and have been asked many times to step in as consultants.”
What you pay for at SOL is more than snobbery of a luxury line of European lingerie, it is expertise. This expertise and consultancy has earned Johnson numerous visits to The Today Show, where she shows America what’s important in fit as she shows off what’s in fashion.
The experience is the very definition of personal… and in a good way. Because they put their heart where their SOL is, they create deep, meaningful and lasting relationships not only with designers but with a loyal clientele.
Celebrating 15 years, SOL is in full-birthday-celebration swing. Wednesday night saw a 1920’s themed bash, complete with a Nash. September 6th, stop by the store for a pre-party as Cherry Creek North hosts Fashion’s Night Out, or break out the purple push-up and come along to “Take Me Out to the Rockies” on September 26. October is national bra month and you know Team SOL will be decked out in style on October 7th at the Susan G. Komen Race for the Cure .
SOL…store of lingerie 248 Detroit St. 303.394.1060


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