So Why Don’t You Write About Real Estate?

Because it’s boring. Because any schmo can do that. Because if I want to be generic, I might as well mail Bronco’s schedules to a neighborhood of strangers. Throwing a […]

July 22, 2011 // Tracy Shaffer // No Comments //

Because it’s boring. Because any schmo can do that. Because if I want to be generic, I might as well mail Bronco’s schedules to a neighborhood of strangers. Throwing a bunch of stats and market predictions up on the Internet works for some agents, I’m sure. It just doesn’t work for me. Every transaction is a human transaction as well as a business transaction, every purchase or sale is personal. Real estate is first and foremost about my community and the people in it. I write about the things they love to do, and the things they do that I love: art, music, theatre, social and philanthropic events, neighborhoods, gatherings. These are the things that interest me because they are the stories of people’s lives.
In the six years I’ve been in the real estate business I’ve found a few things to be true. No matter what the market data says on any given day, most people buy and sell homes because there lives are in transition. They are either creating change in their lives or their lives are changing them. A new job, job loss, new partner, a marriage, a baby, a second child, more space, less space, taking on a new adventure, making the decision to own vs rent, downsizing, downsized, death, divorce, illness, relocation; these are the reasons people buy and sell homes. I’ve only had one client who bought a home because they wanted more closet space…for their new baby.
Market conditions factor in to these changes, inform decisions and how they may play out, but I am in the people business not in sales… at least that’s what I tell myself.
Your home a lot more to you than a financial investment, it is an emotional one as well. This is where you laugh, you cry, plant seeds and break bread, so whether you are looking to buy or looking to sell, I get that. No matter what is happening in the “market”, houses hold our stories, neighborhoods ground us in community and when there are children and schools to be considered, it is critical to find the right fit. When my son entered school and joined the local soccer team, I remember sitting on the congress Park practice field one autumn afternoon chatting with the other moms and thinking…I’m going to spend the next twelve years with these women, we will share our lives. And we have.
So… you will get stories of the things I love about living and sharing our lives together in Denver. You will hear about what’s going on in your neighborhood, learn about what I like about neighborhoods around town, and find out about some cool things to do on a Sunday afternoon. And yes, you will also get market data in the mix or served up solo. I’ll curate, aggregate and create information I think you will find useful, helpful, and occasionally humorous. We’ll share stories, okay?


Leave a Comment

Your email address will not be published. Required fields are marked *

Leave a Reply